Moen Email Design

Led the creative direction for a complete overhaul of Moen's customer-facing email communications, transforming both the visual identity and messaging strategy to better align with the brand’s premium positioning and engage modern consumers. The redesigned emails led to measurable improvements in engagement, including increased open rates, click-through rates, and time spent with the content. Beyond performance, the new look and feel received strong internal support and became a creative benchmark for other customer communications.