Retail Packaging

Collaborate closely with leading brick-and-mortar retailers such as Lowe's, The Home Depot, Costco, Walmart, and Menards to develop packaging that not only meets their merchandising standards but also resonates with their customers. This involves understanding each retailer’s unique brand guidelines, shelf layouts, and shopper demographics to design packaging that stands out in-store while aligning with their strategic objectives. From concept to execution, I manage the creative and technical aspects of packaging design—ensuring compliance with retailer specifications, optimizing for in-store visibility, and ultimately driving product appeal and sales.